Kodak Traceless Solution for Wineries

Hi Russell -

Thanks for providing an important Forum. Kodak has a unique technology that delivers unprecedented protection for Wineries who want to ensure the authenticity of their products. Our Traceless technology is easily deployed and can be added to the label or capsule. If you silk screen or paint on bottles, no problem for those applications too. And because we mark at ultra-low levels, it cannot be copied or duplicated. In fact, it is invisible to the naked eye so it does not impact the look of your product. Authentication is available with a hand held Kodak Traceless Reader that is provided to the winery as part of a licensing fee - which is very, very reasonable. A fraction of the prices in your comment section. Want to protect your library? We can provide hand applied authentication technology. Have a problem with product diversion? We can help with that too. Exporting to China? We can help.

Here are some links to help you understand what we can do. I can be reached at dennis.kercher@kodak.com or traceless@kodak.com :

Kodak Security Solutions take the spotlight on CNBC Power Lunch:
https://graphics.kodak.com/US/Product...BC/default.htm

Link to Kodak Security Solutions web site where you can download data sheets, powerpoint presentation and view our latest news:
https://graphics.kodak.com/US/Product...em/default.htm

Press release from June 2007:

Kodak Helps Napa Valley Wineries Fight Wine Fraud

Colgin Cellars, HL Vineyards, Vineyard 29 and Staglin Family Vineyard protect brands and customers with KODAK anticounterfeiting technology

ROCHESTER, N.Y., June XX�Eager to address the growing threat posed by producers of imitation wines, several of Napa Valley�s most prestigious wineries have moved to employ a new high tech anticounterfeiting technology from Kodak to protect their brands and customers. The KODAK Security Solution provides confidence and assurance to Colgin Cellars, HL Vineyards, Vineyard 29 and Staglin Family Vineyard by allowing easy authentication of their products.
According to industry experts, counterfeit wine could affect as much as 5 percent of wines sold in secondary markets.
�Wine fraud is a rising problem that threatens to seriously damage the premium wine industry,� said Steve Powell, General Manager & Director, Security Solutions, Kodak�s Graphic Communications Group. �These industry leaders are taking proactive steps to address the problem now. Kodak�s proprietary anticounterfeiting technology gives users a covert, easy to implement, cost effective, and long lasting solution for defending their products and reputations.�
Ann Colgin, owner of Colgin Cellars, immediately recognized the value that Kodak�s solution could deliver in protecting her super premium vintages, which sell at auction for hundreds of dollars a bottle.
�While Colgin Cellars has not experienced any problems with counterfeit wine, the issue has concerned me for some time. As a vintner and an auctioneer, I felt it was necessary to take a stand and ensure my customers a guarantee of authenticity.� said Colgin. �Kodak worked closely with me to quickly develop and implement a solution that met my demanding production schedule. Within 45 days, Kodak evaluated solution options, conducted a pilot test, delivered a proposal, and implemented a solution that protects Colgin Cellars products.�
The time is right for protecting premium wines said Shari Staglin of Staglin Family Vineyard.
�Our wines are enjoyed by customers around the world. The recent recognition by the EEU of the Napa Valley name and brand makes it even more important we offer our customers the protection afforded by the KODAK solution to ensure the integrity of the Staglin Family Vineyard brand and label,� explained Staglin.
The KODAK anticounterfeiting technology uses invisible markers that can be added to printing inks, paper and other packaging elements, and are detectable only with proprietary handheld readers. The readers are leased to customers and delivered in tamperproof packaging. The system prevents counterfeiters from duplicating product packaging.
�This system enables us to quickly and easily determine if a suspect bottle is authentic or fake,� said Jennifer Lamb, Owner, HL Vineyards. �Our passion for winemaking and our vineyard is driving us to vigorously address the issue of wine fraud. The KODAK solution fits our needs because it�s simple yet robust. We�re excited to be one of the first in our industry to use it and we hope others will employ similar protections.�
For winemakers with unique bottling methods, the KODAK solution can be adapted to fit their product specifications. Chuck McMinn, Owner, Vineyard 29, appreciates the technology�s flexibility.
�At Vineyard 29, our label information is silk screened directly on the bottle,� explained McMinn. �Kodak was quick to adapt their technology to our specific needs. Our anticounterfeiting solution does not interfere with the process we use to bottle our wines�it only enhances the product by ensuring the authenticity of our wines to our customers.�
KODAK Security Solutions include a growing portfolio of security features that can be incorporated into a vast range of products, materials and documents to deliver unparalleled protection against counterfeiting and diversion. Kodak is already working with customers in a wide range of other industries affected by counterfeiting, including pharmaceuticals, apparel, cosmetics and identification documents. For more information about KODAK Security Solutions visit www.kodak.com/go/security.

Kodak will exhibit its security solutions at VinExpo in Bordeaux, France, June 17-21 in booth 5H in �Marketers by VinExpo�.


About Eastman Kodak Company

Kodak is the world�s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak�s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK technology to uniquely tell their story through moving or still images.

More information about Kodak (NYSE: EK) is available at www.kodak.com

For more information about Kodak�s Graphic Communications Group, visit www.graphics.kodak.com. For downloading photos from Kodak�s image library, visit: www.kodak.com/go/gcg_images.

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(Kodak is a trademark of Eastman Kodak Company.)

2007